Scottie Pippen on partnering with American Express and the Calm meditation app to tell the history of basketball in a ‘Sleep Story,’ and the value of mindfulness in his NBA playing career
- Scottie Pippen spoke to Business Insider about partnering with American Express and the Calm meditation app to narrate an audio history of basketball for the app.
- Pippen also discussed how he and the Chicago Bulls used mindfulness to excel as a team, and called the NBA bubble “pickup basketball” in an extended reflection on it.
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NBA legend Scottie Pippen partnered with American Express and Calm, a meditation app, to narrate an audio history of the game of basketball in a “Sleep Story” that debuted on the app on Tuesday.
Pippen spoke to Business Insider in a phone interview about the partnership that led to “The History of a Dream,” Calm’s 34-minute audio project intended for sleep induction, written by Charles Duffie and narrated by Pippen.
Through the companies’ partnership, eligible American Express cardholders can access a one-year premium membership with Calm to hear Pippen’s story, as well as a virtual discussion with Pippen and sports psychology expert George Mumford, which will take place on October 8 and donate all ticket proceeds to the Scottie Pippen Youth Foundation.
In our interview, Pippen discussed how he used mindfulness as a tool in his NBA career with the Chicago Bulls. He also gave an extended reflection on the NBA bubble, which he described as “pickup basketball,” singling out Los Angeles Lakers guard Rajon Rondo’s postseason performance as an indicator that the game in the bubble is comparatively “so easy.”
This interview has been edited and condensed for clarity.
What drew you to this project and this partnership?
Well, lately, I’ve been doing some voiceovers. I did one with Michelob Ultra for the return of the NBA in the bubble. So it’s something I’ve been exploring a little