Galloway: Disney needs to expand its members-only perks, education

Posted on

  • Scott Galloway is a bestselling author and professor of marketing at NYU Stern.
  • The following is his recent blog post and video, republished with permission. It originally ran on his blog, “No Mercy / No Malice.”
  • Galloway says that if Disney Inc. wants to boost its current underwhelming performance in the stock market, it needs to expand its Disney+ offerings. 
  • He says the company should launch a ‘rundle’ — a recurring revenue bundle — that offers members-only perks to attract millions of families with school-age children.
  • Providing kids with edutainment addresses a great challenge of COVID-19: the disturbingly high number of children from low-income households falling behind in remote learning.
  • Visit Business Insider’s homepage for more stories.

The biggest unlock of shareholder value from 2005 to 2015 has been digital technologies that increased choice — the iPhone bringing the world to your pocket and Amazon’s endless aisle. The greatest accretion of shareholder value from 2015 to 2025 has been / will be recurring revenue bundles that decrease choice — Apple One and Amazon Prime. The biggest mistake marketers make is believing choice is a good thing. It isn’t. Consumers don’t want more choice, but to be more confident in the choices presented. 

Scott Galloway https://www.profgalloway.com/

Scott Galloway

It took Apple 42 years to get to $1 trillion in value, and then five months to get to $2 trillion despite no increase in earnings and anemic growth. It now trades at 35x earnings versus an average of 16x over the last 10 years. Much of the recasting of Apple is due to a move to recurring revenue, which now accounts for 22% of top-line. Since launching Amazon Prime, and establishing a monogamous relationship with 82% of US households, Amazon has likely added the value of all other retail in the US and Europe ($1.5