0

The Spectrum Equity-backed video education platform Kajabi has already hit $60 million in ARR

Posted on

Kajabi may not be an American household name, but users of the web hosting and video tech platform are now being seen in a lot of American households.

The company, initially bootstrapped and profitable since its launch, raised a minority investment from Spectrum Equity Partners last November, but that was merely icing on the cake for a business that had seen its user adoption surge.

The COVID-19 pandemic has pushed that adoption even higher as work-from-home gigs yield to work-from-home side hustles and anyone and everyone decides to get in on on the online education and training action, the company said.

In the past year alone, the company has seen its run rate cross $60 million in August and the company hit over $1 billion in recorded transactions milestone in March, according to chief marketing officer Orlando Baeza, who previously served as a marketing executive at Buzzfeed and Paramount Pictures .

Last November, the company took a minority equity investment from Spectrum Equity Partners, the first outside capital the company raised since its inception a bit over a decade ago.

Founded by a former commodities trader, Kenny Rueter, Kajabi is like Thinkific or Patreon primarily for online learning and video-based entrepreneurs.

“It’s not just a way  to sell your content,” said Kajabi President, Jonathan Cronstedt. “It does do your webpage, blog, email marketing, marketing automation, digital delivery. It does the  webinar aspect and the marketing you’d need to build up a list of prospects… It’s a platform from start to finish for an online business.”

If the best way to make money during a gold rush is to sell picks and shovels, then think of Kajabi as the pick and shovel purveyor for the self-help, startup guide, guru advice set.

The company touts its enabling of self-help legends like