The Coachella Valley Music and Arts Festival is one of the most famous music festivals in the world and is also amongst the most profitable, grossing an impressive $114.6 million in 2017, which set a record for the first recurring festival franchise to earn over $100 million. Coachella, Stagecoach and the BNP Paribas Open tennis tournament are attractions that have drawn millions to the Coachella Valley over the years, but scientists warn that this could change as extreme heat becomes a dangerous reality.
The Coachella Valley is a desert region in southern California with virtually zero annual rainfall and an annual average temperature of 22.8°C, which makes it a desirable destination for those seeking year-round warmth. While this region hosts world-renowned events and is unlikely to lose popularity anytime soon, a study warns that rapidly rising temperatures are threatening the thriving tourism industry.
The study was published in the journal Climatic Change and found that in the Coachella Valley, the number of days above 29.4°C between November and April will increase up to 150 per cent by 2100. The researchers say that weather and climate are important factors that tourists consider, so they divided their findings of future impacts to the region’s tourism industry into three categories: winter snowbird season, outdoor tourist attractions, and annual festivals.
“Although tourism is a significant economic driver [in the Coachella Valley], little is known about how global warming will affect tourism at these locations,” the study states. Tourism is the primary source of revenue for the Coachella Valley, which is why the study’s projections are particularly foreboding.
Sunset over the Coachella Valley Music and Arts Festival on April 21, 2012. Credit: Jason Persse/ Wikimedia Commons.