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Google’s Big Move to Disrupt and Upend Higher Education

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Bob Dylan sang, “For the times they are a-changin’” That’s what I thought of when I read that Google announced they were going to start offering six-months courses to give people the skills needed to acquire jobs that are in-demand. The cost? An astonishing $300. All I can say is “About time.”

Like the CEO of Alibaba, Jack Ma, I started out my career as an English teacher. In 2008, I saw the writing on the wall with the shift in the market and reinvented myself. I read, listened to, watched, attended, and absorbed every book, CD and seminar I could get my hands on to prepare for the second half of my career.

What frustrated me about the educational process was how slow it was to adapt to our fast-changing world. Outside the school walls, the Internet, smartphone and social media have reshaped every aspect of our society. However, in the classroom, it was the same old stuff.

Then Covid-19 hit us like a ton of bricks and the gloves were off.

Cue the entrepreneur, or in this case, Google.

Apple competed upended the music industry, cellphone industry, headphone industry, and now look to take on the glasses industry in 2021. Not to be outdone, Google has decided to take on the higher-education monopoly.

Related: 3 Ways Higher Education Will Need to Adjust to a Post-Crisis World

This is big. It’s a 1.9 trillion dollar industry. If Google can shave away just 1% we’re talking 10 billion dollars. I have no doubt that if they were to succeed in doing that, other companies would sit up and take notice. In fact, I’m sure in the boardrooms across America and overseas at the biggest corporations, people are watching and waiting to see if they should develop their own courses.

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