With the globalization of business, SEO globalization was bound to follow and follow it did. Whether it is the emergence of developing economies like China, Brazil, India etc or the requirement of a multilingual format to support the foreign clients, the simple fact is that business websites aiming towards a wider operational scope need to become truly internationalized. As a result, many contemporary SEO strategies need to be pushed to the backseat while newer, more international SEO techniques need to be looked at more seriously.
The first place to start with the changes is the domain extension. The ‘.com’ era has been superseded by the local domain extensions like .au, .fr, .in etc. Take the example of Google itself. If you are, say, in France and you enter , then the site will automatically direct you to a local extension i.e. . Hence, it makes sense to devote local extensions to respective geographical areas wherein the houston seo consulting will take stock of the source server ip address and accordingly transfer the user to a local domain. Another way of doing this is by creating a gateway website, where upon entering, the user is asked to provide area information and based on the entry, is transferred to that country specific site.
Another area of consideration is language multiplicity. While your first reaction would be to create a site, optimize it and then apply various ‘word to word’ translations to the entire content, this approach is far from being efficient. The few foreign visitors who do end up visiting the site will not be able to make any head or tail of the content and will only go away frustrated. This is a situation you want to avoid at all costs. Hence the best approach is to employ a translator to do the translating of the content. Also, keyword optimization for a particular language does not necessarily work for another language, in fact, it rarely does. Even in the case of English speaking countries, people will search for info on a topic based on the colloquial usage of the search strings in their respective areas. So, it is best advised to use templates and individual keywords for each local site for maximum results.
Studies suggest that large businesses spend round about 1% of their earnings on international SEOs. But, don’t get fooled by the figure as the actual monetary spending goes well over a million dollars. Instead, what you need to learn from this is the importance of cost consideration right from making the sites all the way till maintaining them. Only then must you proceed with the plan. Also, proper research on matter and offerings is a must as different demographics will have different ways of looking at the same concept or idea. Hence, you might consider looking at a C.M.S. (Content Management System). This is a cost effective way of making homogeneous content updates in your websites all at once. International SEO is the way to future marketing strategies and hence, it must be taken in all seriousness.